Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model

Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model
Case Code: BSTR669
Case Length: 16 Pages
Period: -
Pub Date: 2024
Teaching Note: Available
Price: Rs.500
Organization : Naver Webtoon Corp
Industry : Leisure & Entertainment
Countries : South Korea
Themes: Platform Model, Platform Ecosystem, Platform Strategy,Business Models
Naver Webtoons: Redrawing the Comics Industry through a Platform Business Model
Abstract Case Intro 1 Case Intro 2 Excerpts

Introduction

In February 2023, Webtoon Entertainment Inc. (WE) , the US-based subsidiary of South Korean internet conglomerate Naver Corporation (Naver) , was placed first in the media category in a ranking of the top innovative global companies by US-based business magazine Fast Company (FC)..

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